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đź âNew car, who dis?â â Jaguarâs rebrand controversy. The Manly Nurse Surge. Bravoâs real estate app.
Dec 4, 2024
Jaguar's bold rebranding sparks debate about its future and draws mixed reactions from fans. The rise of male nurses is spotlighted, revealing unexpected career shifts from traditionally masculine jobs. Meanwhile, an innovative real estate app by influencer Ryan Serhant aims to blend tech with traditional practices. Plus, thereâs a fun tease about dropping Christmas tree pricesâperfect for the holiday season. Join in for insightful takes and lighthearted discussions on trending business topics!
22:58
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Quick takeaways
- Jaguar's rebranding seeks to attract new buyers by shifting from traditional luxury to electric vehicles, despite facing largely negative publicity.
- The rapid increase of male nurses transitioning from skilled trades into healthcare reflects changing gender norms and job security priorities in the workforce.
Deep dives
Jaguar's Controversial Rebranding
Jaguar has undergone a dramatic rebranding, shedding its iconic logo and altering its name's typography, which has sparked both outrage and intrigue. The company aims to transition from traditional luxury cars to a focus on electric vehicles, shutting down its production in the process. This metamorphosis not only disconnects Jaguar from its historical identity, but it also seeks to attract a new demographic of potential buyers, diverging from its long-held image of British elegance. Although the press coverage has been largely negative, it has significantly increased brand awareness, suggesting that negative publicity might be beneficial when targeting a new market.
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Discover
highlights
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