Meet Sofie Pavitt, The "IRL Face Tuner" Who’s Magically Transforming People’s Skin

Mar 30, 2022

Sofie Pavitt, the 'IRL Face Tuner' on Instagram, shares her secrets for transforming skin virtually. She recommends go-to skincare products, gives advice on dealing with acne prescriptions, and discusses a brand new in-office treatment for scarring. She also hints at her upcoming skincare line.

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ANECDOTE

From Handbags to Facials

Sofie Pavitt worked as a handbag designer for 16 years and traveled frequently, especially to Korea.
Inspired by Korean skincare, she retrained as an esthetician and eventually quit her fashion job to open her own skincare studio.

INSIGHT

Personalized Facials

Traditional esthetician training often involves giving the same facial to every client.
Pavitt's approach is different, tailoring each facial to the client's specific needs on the day of treatment.

ANECDOTE

Virtual Consultations

During the COVID-19 pandemic, Pavitt transitioned to online consultations.
This allowed clients to dedicate more time to skincare, and she found success by offering virtual check-ins and personalized routines.

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This week’s guest is Sofie Pavitt, the Welsh-born, NYC-based esthetician known as the “IRL Face Tuner” on Instagram. Her jaw-dropping before-and-afters for acne, scarring and hyperpigmentation have caught the attention of Glossier Founder Emily Weiss – not to mention Allure, IntoTheGloss, The Cut and Byrdie.com, who named Sofie “Esthetician of the Year” in 2021.

Today, the rising-star facialist is unlocking all of her secrets, revealing how we can dupe similar results at home. (Pssst - Sofie has been known to completely transform clients’ complexions virtually, without ever seeing them IRL!) We get the go-to products she recommends as a baseline protocol, along with her best advice on dealing with acne prescriptions like spironolactone, and the brand new in-office treatment she’s praising to undo scarring.

And finally, we get the scoop on Sofie’s upcoming product line currently in development. You know our calendars are marked!

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Hosts: Carlene Higgins and Jill Dunn

Theme song, used with permission: Cherry Bomb by Saya 

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