Practical Founders Podcast
#142: Why This 3x SaaS Founder Couldn't Stay Retired to Launch His New Al Startup - Josh LaSov
May 2, 2025
Josh LaSov, founder of Cauzzy.ai and former CEO of Satori Reporting, shares his entrepreneurial journey, highlighting the transition from a service-oriented model to scalable software solutions. He dives into the challenges of the NetSuite ecosystem, the benefits of bootstrapping, and the significance of strategic angel investors. After a brief retirement, LaSov found fulfillment in launching his AI-powered startup, which aims to revolutionize financial analysis. He also discusses innovative team-building methods and the evolution of accounting software into advanced tools.
58:37
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Quick takeaways
- Josh LaSov emphasizes the significance of operating within the NetSuite ecosystem to enhance sales strategies and build client trust.
- His new venture, Causey.ai, aims to automate financial analysis and provide actionable insights, addressing limitations of previous reporting tools.
Deep dives
Founding Journey and Company Evolution
Josh Lasov shares his entrepreneurial journey, highlighting the founding and evolution of his companies, including Satori Reporting and the newly launched Causey.ai. Satori Reporting was conceptualized after the team noticed common reporting challenges faced by NetSuite users, particularly the need for improved reporting capabilities. This company provided pre-built integrations and reports, ultimately catering to the specific requests of CFOs and finance executives who sought deeper insights from their financial and operational data. The success of Satori, along with its eventual acquisition, laid the groundwork for Josh's next venture, demonstrating a progression from one startup to the next while addressing customer pain points.
