Atoms Co-Founder Sidra Qasim's Unlikely Journey to Building a Shoe Empire

Growing up in Pakistan, the first time Sidra Qasim learned about the internet was in 2006 and she couldn't fathom how people could by things over the web. Today, she runs one of the hottest direct-to-consumer startups in Silicon Valley. She and her partner Waqas Ali co-founded Atoms, a sleek shoe company, that has raised more than $8 million in venture funding. I interviewed Sidra about her mind-blowing journey to entrepreneurship. It details how she designed the life she wanted to live, how refused to give up time and time again, and why, after all these years of struggle, it's all been worth it.

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