Sales Reinvented 4 Ways to Differentiate Yourself on LinkedIn Via Bill McCormick, Ep #369
Sep 27, 2023
18:29
Is a compelling LinkedIn profile important? Somewhere between 50–70% of the buying journey is complete before a company is even contacted. Your reputation arrives before you do. People do independent research. One of the things they do is look at someone’s LinkedIn profile. A salesperson’s profile becomes their landing page. It allows them to connect with you and be drawn in to learn more. So how do you differentiate yourself? Bill McCormick shares 4 ways to differentiate yourself on LinkedIn in this episode of Sales Reinvented.
Outline of This Episode- [1:29] Is a compelling LinkedIn profile important?
- [2:40] What elements have the greatest impact on sales?
- [5:14] 4 ways to differentiate yourself on LinkedIn
- [8:07] The balance between professionalism and personality
- [9:27] How often should you update your LinkedIn profile?
- [11:09] Tools to build an impactful LinkedIn profile
- [12:40] Bill’s Top three LinkedIn dos and don’ts
- [15:12] The end goal of an impactful LinkedIn profile
- Selling from the Heart by Larry Levine
Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com