Former corporate strategist Mackenzie, from Apple and Warby Parker, aims to challenge Hallmark and American Greetings with her Shopify store and newsletter. Topics discussed include embracing the idea of starting without feeling ready, playing to your strengths in business, and embracing the messy process of entrepreneurship.
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Mackenzie's Journey
Mackenzie Seal, a former corporate strategist at Apple and Warby Parker, transitioned to entrepreneurship.
Inspired by "Million Dollar Weekend," she started a greeting card business and newsletter.
volunteer_activism ADVICE
Start Small, Seek Feedback
Overcome the fear of starting and asking by taking small steps.
Start conversations and seek feedback, even if you don't feel ready.
insights INSIGHT
Painkillers vs. Multivitamins
Greeting cards are a "multivitamin" product, requiring high volume sales.
Consider offering "painkiller" services or products with higher price points for faster monetization.
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Today we are chatting with Mackenzie, a former corporate strategist from Apple and Warby Parker, who plans on taking on Hallmark & American Greetings by revolutionizing the greetings card industry through her Shopify store and newsletter.
As an early reader of "Million Dollar Weekend," Mackenzie unveils the real-life applications of the book's principles. We delve into her revelations, the challenges of starting small, and the triumph of making that crucial first sale.
Embrace the idea that you may never feel ready to start, but the key is to start anyway.
Play to your strengths in business and do more of what is already working.
Don't be afraid to be messy in the kitchen of entrepreneurship; the process matters more than appearances.
If you enjoyed this and want to hear more behind the scenes of creating this book, go back and listen to last week's episode where I break down our entire marketing strategy, that’s episode 335 in this feed
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