Cannes' dirty secret + how to bring creative and media together: Heineken, HP, Craft Media debate

It's Cannes Lions this week, so we've brought you a special debate about the future of bringing creativity and media planning together in advertising, featuring senior decision-makers at major brands and one of the UK's foremost media strategy consultants:

>> Olya Dyachuk, global media and data director, Heineken

>> Sebastien Bourne, head of media for north-west and central Europe, HP

>> Sally Weavers, co-founder, Craft Media

Omar Oakes asks them about how media and creative should reconcile in an industry where audiences are becoming more fragmented across digital media: how does "the big idea" get sold to advertisers when audiences are seeing different messages at different times? Recorded at The Future of Brands in April.

Stand by in the coming days for what the media vibes are from Cannes Lions as The Media Leader sends its biggest contingent of journalists to the festival this year – Omar's intro sets out what you can expect from us and why you should remember Cannes' "dirty secret"…

Who should we interview next? We're open to requests! Email omar.oakes@uk.adwanted.com

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