Deconstructor of Fun Launching and Scaling a Mid-Core Game in 2020
Sep 9, 2020
58:24
Mid-core game marketing is know for either massive marketing campaigns that flood the market or those incredibly divisive creatives that have usually nothing to do with the game itself. Either way, scaling a mid-core game is an expensive undertaking.
So how should you launch and scale if you have a great game but limited resources and no brand recognition?
In this episode we're joined by Riku Rakkola (CEO of Traplight Games) and Filippo De Rose (Chief Growth Officer of Traplight Games) who walk us through how they developed, launched and scaled Battle Legion. One of the most innovative mid-core games to hit the market in recent years.