The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams. Save Cybr Donut! 134: Greg Fitzgerald, Co-Founder and President of Sevco Security, talks the importance of understanding the problem the customer has
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In this episode, Greg Fitzgerald, co-founder and President of Sevco Security, who is fresh off his selection for the RSA Conference innovation sandbox, joins us to share and expand on Sevco’s driving philosophy: “You can’t protect what you don’t know.”
There are lot’s of companies that have worked on this problem, however Greg explains how Sevco’s deep understanding of correlating data enables them to create a compelling single source of truth.
Greg discusses how Sevco found its problem-solving niche, how that approach to solving for blind spots can be translated across companies and much more.
If you are a sales leader at a startup, or you're in the sales team, and you're searching for your repeatable scalable sales process to grow sales faster, then please get in touch with me at andrew@unstoppable.do or you can also go to my site at www.unstoppable.do.
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You’ll Learn:
- Different knowledge gaps in selling to customers
- How to identify problems they may not even be aware of
- What understanding your audience and your solution looks like
- Vetting if a prospect is a good fit
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