
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams. Save Cybr Donut! 134: Greg Fitzgerald, Co-Founder and President of Sevco Security, talks the importance of understanding the problem the customer has
Send me a text (I will personally respond)
In this episode, Greg Fitzgerald, co-founder and President of Sevco Security, who is fresh off his selection for the RSA Conference innovation sandbox, joins us to share and expand on Sevco’s driving philosophy: “You can’t protect what you don’t know.”
There are lot’s of companies that have worked on this problem, however Greg explains how Sevco’s deep understanding of correlating data enables them to create a compelling single source of truth.
Greg discusses how Sevco found its problem-solving niche, how that approach to solving for blind spots can be translated across companies and much more.
If you are a sales leader at a startup, or you're in the sales team, and you're searching for your repeatable scalable sales process to grow sales faster, then please get in touch with me at andrew@unstoppable.do or you can also go to my site at www.unstoppable.do.
Sign up for our newsletter (https://www.salesbluebird.com)
We want your questions and topic suggestions for future episodes. Send them to andrew@unstoppable.do or send us a voice/video at https://zipmessage.com/unstoppable
Support the show
You’ll Learn:
- Different knowledge gaps in selling to customers
- How to identify problems they may not even be aware of
- What understanding your audience and your solution looks like
- Vetting if a prospect is a good fit
----------
If you are a sales leader, you are probably under pressure right now to use your headcount on quota-carrying positions BUT you intuitively know you need to invest in the team to help them succeed. Unstoppable.do gives you the capabilities of a world-class enablement team without having to use precious headcount AND with a pricing model that makes sense for startups. If this is intriguing, get in touch at andrew@unstoppable.do
Follow me on LinkedIn for regular posts about growing your cybersecurity startup
Want to grow your revenue faster? Check out my consulting and training
Need ideas about how to grow your pipeline? Sign up for my newsletter.
