Running Human Resources Like Big Law, Even if You’re Small with Laura Tolhoek

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We’ve heard the word brand so many times. You’ve gotta have a brand for your business. You gotta have A, B, C.

When we think of big companies like Southwest Airlines, Target and Starbucks, we know about their consumer brand - but what about their employee brand?

These companies are examples of organizations that have done a great job of cultivating a strong employee brand, aka a brand that employees want to work for.

And if you’re thinking to yourself, I’m a small business, why do I need to cultivate an employer brand?

Well, for one, you as a small firm are competing for the same top-talent as your larger competitors.

And to be able to sell yourself to talented individuals, you must be able to know who you are as a small business. 

You already have a company culture whether you know it or not, and your culture could be hindering you from attracting and keeping the employees you want.

In this week’s podcast, Laura Toelhoek of Essential HR joins us to talk about how to run your human resources department like the big dogs, even if you’re a small firm, so you can attract and keep the employees you need.

In this podcast, Laura dives into the building blocks you need to build a good employee culture and the importance of having a structured employee development process for long-term success.

You’ll also get access to Laura’s brand-building checklist for small businesses.

About Laura:

Laura Toelhoek is a Certified Human Resource Leader (CHRL) and the proprietor of

Essential HR. For the last 15 years, she has blended sound HR practices with her pragmatic

approach to improve business performance. She now leads a team of HR professionals that navigate complex HR situations with managers, help guide decisions, and instill confidence with actionable steps.

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