The Indicator from Planet Money When do boycotts work?
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Apr 28, 2025 What makes a boycott effective? The discussion dives into Target's recent struggles as consumers respond to changes in its diversity policies. It highlights the complexities of brand loyalty and consumer pressure, referencing Goya Foods and Bud Light as case studies. The impact of political decisions on corporate DEI initiatives is examined, along with the unintended consequences for Black-owned businesses caught in the crossfire. This exploration reveals the nuances behind consumer activism and its varied outcomes.
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Goya Boycott's Temporary Sales Boost
- The Goya boycott was triggered by the CEO's public support of Trump, sparking left-wing boycotts and right-wing buycotts.
- Sales rose about 20% temporarily, mostly in Republican-leaning counties, but Latino households showed little change.
Key Factors in Boycott Impact
- A boycott's economic impact depends on if the brand's values conflict with its core customers.
- Also, how easily consumers can substitute the brand influences boycott success.
Bud Light Boycott Example
- Bud Light faced a boycott after partnering with trans influencer Dylan Mulvaney.
- Sales dropped nearly 30%, with competitors like Coors and Miller Lite gaining from consumer substitution.