Exit Rich: Home Service Secrets with Lance Bachmann

This One Mistake Is Costing Your Business Millions- STOP IGNORING THIS!

Jul 10, 2025

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He took one frustrated plumber from losing leads to a 20% spike in conversions—overnight!
Check it out…
If you're spending thousands on leads but still struggling to grow, you’re not alone—and you're probably bleeding money in the one place you least expect: your phone. In this jaw-dropping episode of Exit Rich, I sat down with Brigham Dickinson, founder of Power Selling Pros and the country’s top CSR trainer, to expose why your phone strategy (or lack of one) could be the most expensive problem in your business. Learn the simple, repeatable strategies that scaled Power Selling Pros to coaching over 1,400 CSRs and helping companies like Tommy Mello's generate millions more with the same leads RIGHT HERE TODAY!

What You’ll Learn in This Episode:
🔥 Why Your Front Desk Staff Is More Valuable Than Your Top Sales Rep
Forget “busy work”—your CSR is your first sales touchpoint. Hear why businesses that don’t answer the phone (or do it poorly) are leaving up to 60% of their marketing dollars in the trash.
📞 The 90% Booking Rule
Most companies are happy with a 40% call conversion rate. Brigham says: That’s unacceptable. Learn how Power Selling Pros trains CSRs to book 90% of calls, inbound or outbound.
💰 Your Million-Dollar Phone Fix
Use Brigham’s simple formula to calculate how much just 1% more in conversion can add to your topline—and why even small improvements mean millions in revenue.
🤖 AI vs. Humans: Who Wins the CSR War?
Hear the shocking reason why 6 companies that left for AI-based CSR support all came crawling back—and how AI fits into the future of hybrid customer service.
💪 Mindset, Wrestling, and Raising Champions
From cold plunges to Spartan Races and raising a state-level wrestler, Brigham shares his powerful philosophy on leadership by example and how personal discipline translates into business success.
🌍 From Brazil to Boardrooms
Brigham opens up about the life-changing experience of serving a mission in Brazil—and how learning to serve others became the foundation of a thriving business and family life.
🎟️ Plus: What makes the Roofing Conference one of the most impactful events of the year—and why Brigham says it’s a must-attend for any serious business owner.
Connect with Brigham Dickinson
Website: PowerSellingPros.com
Schedule a demo and learn how Brigham's team can help turn your CSRs into revenue drivers.
💬 What Do You Think?
Drop a comment below:
➡️ What was your biggest takeaway from this episode?
➡️ Are your CSRs doing inbound and outbound?
➡️ Have you tried AI for customer service—and what happened?
👍 Like this episode?
Subscribe, rate us 5 stars, and share with a fellow business owner who needs to hear this. Your phone lines may be ringing—but are they paying?

Follow my guest at:

Instagram: https://www.instagram.com/brigham_dickinson/?hl=en
Website: https://www.brighamdickinson.com
Facebook: https://www.facebook.com/BrighamDickinsonPSP/

Follow me on all Social Media: @LanceBachmann

Exit Rich: Home Service Secrets with Lance Bachmann

Don’t wait! Get your ticket for The 7th Annual Roofing Process Conference so you can learn to grow, scale and sell your business to private equity:

https://roofconference.com/

December 3-5, 2025
JW Marriott - Marco Island, FL

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Podcast

Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846

Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP?si=f44f4d095aa64406&nd=1&dlsi=98967f24de074a6a

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Website: https://lbachmanncapital.com/

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