Within the ecosystem of agency new business, marketing, client development and the wider sphere of agency growth, there are certain topics which we will undoubtedly revist again and again. So, not for the first time, and certainly not the last, I wanted to talk about agency positioning. And not for the first time, and I hope not the last, I wanted to talk to
Roland Gurney.
Roland joined us on the podcast in January 2020 to help us unpick some agency messaging pitfalls. So many people loved that episode and got in touch with Treacle for help, that it seemed only fitting get together again and take stock of where we are now.
How has the landscape changed in the last two years? Should we be thinking differently about difference? Is niching still the answer?
Listen in as we discuss all this and more. Roland’s recommended read is The Advertising Concept Book: Think Now, Design Later by Pete Barry.
Small Spark Theory: a marginal gains approach to new business and marketing