#70: The Proof is in the Pudding: How to Succeed with Social Proof

Social Proof boils down to the fact that we view a behavior as more or less correct, depending on how many other people we see engaging in that behavior in a given context.

In this episode we dive in to how to leverage the principle of social proof when it comes to your negotiation: how to build commonality and who to bring (or not bring) with you to the table.

Grab your 8 Points Deal Checklist at The Persuasion Lab

Referenced Episode: #41 Pink Collar Crime with Kelly Paxton, Listen Here

See footage from the Asch Conformity Study here

The fully outfitted DIGITAL Persuasion Lab is officially open! Head on over to thepersuasionlab.com to kick the tires and see all the features to help you make the most of every negotiation! While the lab will be open indefinitely, special opening rates will not, including a one-time payment for life-time membership! 

Got questions about the lab? Let us know at martin@negotiationstrategist.com. 

The host and our guests anonymize case studies, stories, and examples. Any resemblance to real persons and similar circumstances is coincidental. Nothing in this podcast should be relied upon as legal, financial, psychological, or medical advice. As such you should not rely solely on the information in this podcast. Please consult the relevant licensed professional in your jurisdiction to get information before you change your position in reliance on any information presented.