Reuben Swartz is the founder and CEO of Mimiran, a CRM (customer relationship manager) specifically designed for solo consultants. Reuben worked as a consultant himself and wanted a tool for managing clients. Although these tools were abundant for large enterprises, he could not find a tool that met his needs and was made for a one-man team. So, Reuben built the tool himself and created Mimiran. 

Episode Notes 

Reuben’s story creating his own business [1:00]

“There's a right tool for the right situation” so you don’t need to compete with the multimillion dollar companies [3:31]

The power of being authentic rather than mimicking other successful companies in the industry. Focus on helping others rather than selling [5:40]

What is a CRM? [8:48]

Reuben’s anti-CRM is a tool entrepreneurs can use to easily track and manage sales and marketing information [12:10]

Situate yourself in the market so that you can dominate a particular niche [18:45]

If there isn’t a tool out there that does it all, create it yourself [22:40]

Narrowing your target audience and listening to their needs will help you create the best solution for the group you serve [32:35]

Build a feedback loop with your customers to drive changes and establish priorities [35:12]

Attempting to balance a new startup while starting a family [36:16]

Pick an easy problem to solve [41:18]

The decision to work as a one-man team [43:01]

Mimiran is a lifestyle business. Reuben’s family is his number one priority and his business is number two. [46:38]

How is Mimiran funded? You don’t need to be a unicorn business to find success and be happy [46:48]

The danger of prioritizing money and prestige rather than finding joy in the work you do [48:43]

Stop selling and focus on connecting and solving problems with others [51:34]

Talk to the people who are most likely to buy what you are selling. Don’t try to attract everybody [58:02]

Potentially creating a CRM customized for individual niches [1:00:25]

Reubens advice for entrepreneurs “find a niche and become the go-to person in that niche” [1:05:02]

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