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Meta to Cut Metaverse Budget by 30% and Use AI for Customer Support

Dec 5, 2025
Meta is centralizing customer support for Facebook and Instagram with an AI assistant that personalizes account recovery and enhances security. With AI significantly reducing hacks, the company is also pivoting by cutting its Metaverse budget by 30%, highlighting shifting priorities. This budget cut reflects adoption challenges in Horizon Worlds and hints at a focus on innovative hardware like smart glasses. Jaden discusses the competitive landscape for these devices and predicts a positive market reaction as Meta concentrates on AI and hardware development.
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INSIGHT

Centralized AI Support Hub

  • Meta is centralizing Facebook and Instagram support and testing an AI assistant to improve account recovery and settings help.
  • Jaden Schaefer says AI rollout will increase adoption and deliver positive ROI by handling billions of user support needs.
ADVICE

Use AI To Scale Customer Support

  • Embrace AI support assistants to scale customer service and resolve many more cases than human-only teams.
  • Jaden Schaefer recommends using AI to handle routine issues so humans focus on complex cases.
INSIGHT

AI Cuts Hacks And False Disables

  • Meta uses AI to reduce account hacks and speed appeals, lowering false disables and risky activity impact.
  • Jaden Schaefer notes account hacks decreased over 30% globally on Facebook and Instagram due to AI.
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