The queen of California cool, founder and president of the lifestyle apparel brand Aviator Nation Paige Mycoskie lets us in on the raw, unedited version of how she built the $70 million + a year retail brand, worn by Reese Witherspoon, Jay Z, The Kardashians and (find out which celeb sent her a surprise Christmas gift). She shares her three tips for brand growth, her unique approach to building community, and how to create a happy work culture. She also talks about how she has kept the brand cool after 16 years (staying true to the brand while evolving) and why it’s important to her to keep the clothes made in California. We also talk about her and her brother’s (founder of TOMS Shoes Blake Mycoskie) similarities and differences in running wildly successful brands and about the time they competed on the Amazing Race! Produced by Dear Media.