ASOM Pod

EP42: Exploring the Future of E-commerce: ShopTalk 2025 Highlights and Recap - EP42

Apr 10, 2025
Join industry leaders as they recap the thrilling ShopTalk event in Las Vegas. Experience the vibrant atmosphere and discover innovative booth activations that reshaped marketing strategies. Hear about the dynamic interactions between large retailers and smaller merchants, and the shift towards engaging demonstrations at trade shows. Learn how unique networking events, even those with massages, foster genuine connections. Plus, gain insights into the importance of planning and engagement for future success in the e-commerce landscape.
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ANECDOTE

First ShopTalk Vegas

  • Amer Grozdanic attended ShopTalk in Vegas for the first time, having previously been to the Chicago show.
  • He found the Vegas event superior, especially for its e-commerce focus and energetic atmosphere.
INSIGHT

ShopTalk's Shift in Focus

  • ShopTalk has shifted from being speaker-centric to focusing more on trade shows and partner events.
  • The speakers at this year's ShopTalk were mostly high-level executives, offering less tactical advice.
ANECDOTE

Navigating the Booths

  • The hosts discuss the sheer number of booths at ShopTalk, exceeding a couple hundred.
  • John Roman emphasizes the need for a detailed plan to navigate such a large event.
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