Who do you serve? Who has the problem that you solve for? Who is impacted by the problem you solve for? Who cares about those who have the problem, or are impacted by the problem you solve for? This happens in B2B & B2C. In B2C - the buyer typically has the problem, is impacted by the problem, and cares about the problem. In B2B - the buyer may be one or all three of these folks. In B2B - these questions may be looked at through the perspective of the type of organization AND the type of individual. Does a family operate like a B2C buyer? I'd argue that it depends. If mom is buying on behalf of the family - I'd say that's a little bit more like B2B. What do you think? Who do you serve?
Ways to work with Mike & Jen.