Side projects don't have to be side hustles - but what's the point of them?
Jesse Nicely is a Group Strategy Director at Cashmere in Los Angeles.
After studying psychology and journalism at NYU and editing the subculture magazine Frank 151, Jesse has found a place in the advertising world but he keeps one hand in a side project called Puffington's Golf.
Puffington's Golf is a brand for golfers who also play with cannabis.
We discuss:
- The benefits of side projects
- The struggles of side projects
You can find Jesse here https://www.linkedin.com/in/jesse-nicely-84094b33/
And you can find Puffington's Golf here https://www.puffingtonsgolf.com/
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Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com
Sweathead, A Strategy Podcast