Join us on this great interview with Dr. Ben Voyer. We are going to talk about:
How persuasion has changed
Biggest persuasion blunder
Loss avoidance
Power and relationships
Influential nature of stories
Professor Voyer is Loreal Professor of Creativity Marketing ESCP Europe, and visiting fellow London School of Economics. Professor Voyer is a behavioural scientist that has investigated how self-perception and interpersonal relations affect cognition. He has authored & co-authored more than 150 scientific contributions to the field of applied psychology. He has appeared on CNBC, CNN, The Washington Post, The Economist, BBC, Financial Times, BusinessWeek and The Economist.
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