“It took me many many jobs to figure this out—you are in a support role…marketing is a support role. ”

Erik Newton is the VP of Marketing at Milestone Inc. Milestone helps companies organize and amplify their digital information to reach the right audiences with advanced technical solutions for content and SEO.

He is a growth marketing executive who takes a full-lifecycle view of customer acquisition, experience, and retention. Prior to Milestone, he was the VP of Growth Marketing at BrightEdge.

Early on in his career he spent 6 years in Japan and earned his MBA there and then started his career at Dentsu agency in Tokyo. Erik has worked in tech marketing for more than 20 years at Adobe, MP3.com, Netflix, and TiVo. He has published more than 175 blogs on SEO, is an accomplished speaker, and wrote a book called Hack the Corporate Fast Track.

In this episode Erik provides a great historical narrative of his career and the Silicon Valley scene in the 90s (he had met Andrew Grove and Steve Jobs in the same week), we talk about his experiences at Adobe and Netflix, the different roles and paths marketers can take today, how to speed up your career growth, and more!

You can connect with Erik on LinkedIn or via Email (make sure you let him know that you discovered him from my podcast).