The Town with Matthew Belloni
The 'Star Wars' Ratings Problem and What To Do Next
Jul 17, 2024
Jimmy Doyle, Luminate’s director of business development, joins Matt to discuss the 'Star Wars' franchise's state, lack of theatrical movies, and TV ratings trouble. They debate successful 'Star Wars' properties, the upcoming Mandalorian film, and if Disney should license to Netflix. Matt wraps up with Emmy predictions.
33:01
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Quick takeaways
- Star Wars TV shows on Disney+ face viewership challenges, with 'The Mandalorian' performing well compared to other series.
- Consideration for premiering Star Wars content on platforms like Netflix to attract wider audiences while maintaining exclusivity on Disney+.
Deep dives
Star Wars Streaming Struggles
Star Wars shows on Disney+ face challenges as data from Luminate reveals a trend of initial viewer interest followed by decline, with 'The Mandalorian' standing out as a top performer, contrasting with other series. 'Obi-Wan' had a strong start but experienced a significant drop-off in viewership. 'The Acolyte' opened well but saw declines in subsequent episodes, indicating ongoing challenges for Disney and the Star Wars streaming lineup.
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