We explore the rising significance of interactive demos in B2B SaaS. How these demos serve as a bridge between potential buyers and products, improving all relevant pipeline numbers.

The evolution of demo technology, the role of Gen.AI in enhancing demo creation, and the shifting dynamics of the sales process towards a more self-service model.

How does the future of marketing in a product-led world look like for Sales?

Takeaways

Gen.AI will revolutionize demo creation and usage.
The market for interactive demos is expanding rapidly.
Buyers prefer to explore products independently before engaging sales.
Budget holders are becoming more flexible and decentralized.
Value-driven marketing will replace traditional methods.

Sound Bites

"Interactive demos are a stepping stone towards PLG."
"Stop playing with words, play with value."

Chapters

03:57 Defining Interactive Demos

09:46 The Evolution of Demo Technology

14:02 The Impact of Gen.AI on Demos

20:04 The Future of Sales and Interactive Demos

26:05 The Evolving Role of Sellers in Tech Sales

27:05 Changing Dynamics of Budget Holders

28:54The Shift in Market Approach

30:15 The Importance of Market Understanding

32:05 Navigating the Competitive Landscape

33:32 The Power of Buyer Enablement

34:32 The Role of Interactive Demos

36:50 The Future of Interactive Demos

39:22 The Impact of Interactive Demos on Sales

41:13 The Fragmentation of the Interactive Demo Market

44:05 The Integration of Sales and Product Analytics

48:50 The Future of Marketing in a Product-Led World

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