Agents of Nonprofit How to Make Sense of Data for Better Fundraising with Kirk Schmidt
Oct 10, 2022
34:06
In this episode of Agents of Nonprofit, I talk with Kirk Schmidt, Director of Fundraising Optimization at Frontier Marketing. Kirk is an experienced fundraiser and non-profit operations expert with a background in mathematics and IT, who runs a team of data scientists who work to help charities raise more money for their missions.
Topics we cover include:
- What the differences are between metrics & analytics and why they are important
- Creating data warehouses or data lakes to have data be communicated between different systems
- The effects from perceiving or presenting data with different scales, inputs and outputs
- Having a baseline of data and what KPIs a nonprofit might want to have when moving toward a new project
- The reason it is almost always difficult to have data when starting out
To learn more and connect with Kirk Schmidt:
Frontier Marketing on LinkedIn
If you enjoyed this podcast, please consider leaving a review on Apple Podcasts, or your preferred podcast player. Thank you kindly!