TechCrunch Startup News Rwazi raises $12M Series A to help companies with consumer insights and intelligence
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Jul 16, 2025 A startup revolutionizing consumer data collection has secured $12 million in Series A funding. The founders dive into their innovative use of zero-party data and AI to enhance market intelligence. They share insights on how their approach strengthens customer relationships and transforms the market landscape. Tune in to discover the future of consumer insights!
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Founder’s Long Search for Insight Tools
- Joseph Rutacongua spent eight years searching for good consumer insight tools before deciding to build his own.
- He and Eric Simencombo founded Rwazi in 2021 to solve international market data challenges.
Data Scarcity in Emerging Markets
- Consumer and market data is abundant for Western countries but sparse and unreliable in many international markets.
- Government stats and reports for countries like India and Brazil are outdated or fragmentary, creating a big insight gap.
Zero-Party Data Innovation
- Traditional data collection methods like surveys and panels often fail to provide accurate insights.
- Rwazi focuses on "zero-party data," consumer data voluntarily shared and validated in real time within their routines.