Therabody's Transformation Into a Customer-First Brand

This week on The Modern Customer Podcast, John Solomon, CMO of Therabody, shares how the company rebuilt its brand around the customer.

By shifting from product-first to customer-first, Therabody expanded relevance, built trust, and strengthened loyalty. AI then pushed personalization even further—turning product use into connected experiences that grow with each customer.

Highlights from our conversation:

✔️ Leveraging customer feedback to guide Therabody's rebrand and audience-first strategy

✔️ Applying AI to deliver personalized wellness experiences at scale

✔️ Designing products and experiences around customer needs

✔️ Building cultural relevance through talent partnerships that strengthen brand connection

👉 Tune in to hear how Therabody turned customer insights into strategy—and the leadership lessons you can apply.

Learn more about Therabody: www.therabody.com

Blake Morgan is a customer experience futurist, keynote speaker, and author of three books on customer experience. Her new book is called The 8 Laws of Customer-Focused Leadership: The New Rules for Building A Business Around Today's Customer.

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