

Eugene Schwartz's "Gradualization" Technique Makes You A Better Copywriter
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
✨ The 6-Step Belief-Shifting Framework
📺 3 Dimensions of Buyer Psychology | From Eugene Schwartz in Breakthrough Advertising
📺 "Sequence of Beliefs" from Dan Kennedy, Clayton Makepeace, and Roy Furr
🔗 Breakthrough Advertising by Eugene Schwartz
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⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…
👉 CopyMentor 1-on-1 Coaching with Roy
Gradualization is a Eugene Schwartz lesson on what I believe is one of the most powerful copywriting, marketing, and advertising strategies that exists…
It’s all about the “Sequence of Beliefs”...
And how to meet your prospect where they’re at — the conversation currently going on in their head — their current beliefs…
And lay out a path that leads, inevitably, to the point where they feel they must buy whatever it is that you’re offering.
This builds on my episode yesterday, where I talked about the 3 Dimensions of Buyer Psychology…
Turning it into a how-to lesson on making the sale.
Eugene Schwartz's "Gradualization" Technique Makes You A Better Copywriter
Yours for bigger breakthroughs,
Roy Furr