In episode #526, Eric and Neil discuss the ways in which you can hook readers with a killer blog introduction. Tune in to hear their tips for creating great blog posts.

Time-Stamped Show Notes:

[00:27] Today’s Topic: How to Write a Killer Blog Introduction that Really Hooks the Reader
[00:34] Neil likes something hard-hitting and quick, when it comes to blog entries.
[00:56] Statistics really draw him in.
[01:21] Conversational-style writing is also really appealing to Neil. Hooking people with a personal story is usually successful.
[01:38] Neil likes to write in the first person, as it makes it seem more personal.
[03:10] Eric likes reading things that are written by marketing copywriters, because they know how to write a good hook.
[03:37] Eric likes looking at The Boron Letters and the book Breakthrough Advertising.
[04:07] Perry Marshal said that your goal when writing an email is to hook them into the next email.
[04:28] It’s important to focus on how to keep readers interested.
[04:42] It must be authentic and fit your personality.
[05:40] Take the signal that makes sense to you and adjust it to fit your style.
[05:46] That’s it for today!
[05:48] Go to singlegrain.com/giveaway if you want to get in on a special giveaway opportunity!

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