32 Niki Garner, Director of ITV Creative

In this episode I am talking to Niki Garner, Director of ITV Creative, where she leads the creative vision for one of the UK’s most iconic broadcasters, and is responsible for all creative output from concept to execution across all ITV’s media channels. With over two decades of experience in advertising and creative leadership, Niki is known for her ability to deliver standout campaigns and inspire high-performing teams.

Before joining ITV in 2022, Niki spent over 12 years at Mother, leading major accounts for brands like Diageo (including Baileys, J&B, Pimm’s, Tanqueray), Hovis, and Unilever’s PG Tips. Her earlier career included senior roles at agencies such as Libertine and Beechwood, working with clients including Butlins, Superdrug, and Matalan and a short stint at BMF in Sydney, on the Aldi account.

Niki’s collaborative leadership style and passion for creative excellence have made her a respected figure in the industry, consistently delivering campaigns that resonate with audiences and drive brand growth.

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