Sena Wheeler is the Co-founder of Sena Sea, which brings wild Alaskan fish to consumers' doors. Specializing in quantifying omega-3s in fish and determining preferred handling practices for premium quality, she is passionate about sustainability and educating people about the brain-boosting benefits of wild fish. Sena has preserved a five-generation-long family fishing legacy.

In this episode…

Entrepreneurs often face the challenge of standing out in a competitive market, building customer trust, and maintaining a work-life balance. For those in traditional industries, adapting to modern business models while preserving authenticity can be a struggle. How can you leverage sustainability and best practices to compete in your industry?

Food science and nutrition expert Sena Wheeler tackles these challenges by drawing from her fishing heritage to build a thriving DTC seafood company. She emphasizes the importance of maintaining consistency during growth by building an email list to communicate regularly with customers. Sena also highlights the importance of sustainability in business practices and operations to ensure long-term growth. By leveraging her industry knowledge, focusing on transparency, and using efficient content strategies, she has built a niche business while maintaining flexibility for her family.

In this episode of the Lead Like a Woman Show, Sena Wheeler, the Co-founder of Sena Sea, joins Andrea Heuston to discuss how she turned a family fishing legacy into a modern, sustainable business. Sena shares how storytelling strengthens customer relationships, the impact of subscription services on retention, and the lessons she learned from growing up in a multi-generational fishing family.

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