Welcome to Acquire, Tearsheet’s Marketing Podcast. I’m your host, Rebecca Alma Cohen, Head of Tearsheet Studios. And this is our very first episode. The Acquire Podcast is all about exploring marketing campaigns for new brands, products and services in the financial industry. I’ll be talking to marketing and creative leaders across the space to give our listeners a behind the scenes look into the secret sauce (well, as secretive as we can get with marketing folks) that goes into launching the campaigns, from strategy to execution. On today’s episode, I spoke to Mary Ellen Dugan, chief marketing officer at Envestnet. Envestnet provides technology solutions and intelligence that help financial advisors help their clients manage their financial lives and build financial wellness. She’s here to talk about Envestnet's recent major campaign, and company rebrand at large, “Fully Vested”.