Stitch People: Building a Tribe

"We don't know anything about marketing."

That's what one entrepreneurial couple with a successful niche store and growing community of brand evangelists told me.

They may think they know nothing about marketing, but they're actually doing everything right.

This is one of our favorite episodes because it's jam-packed with great advice from regular folks.

Lizzy and Spencer both quit their day jobs work full time on Stitch People. With two books already out and several more in the design queue, Stitch People is becoming a common name in the contemporary cross-stitch market.

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Links:

Check out Stitch People online: http://stitchpeople.com or follow them on http://instagram.com/stitchpeople and http://facebook.com/stitchpeople to see what authenticity in marketing looks like.

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