CoinDesk Podcast Network How a US Retail Giant is Entering Crypto
Nov 12, 2025
Matt Beall, CEO of Bealls Inc., a historic 110-year-old retail chain, explores the company's leap into crypto payments. He shares how this decision enhances customer convenience and lowers transaction costs. Joined by Danny McCabe, CEO of Flexa, they discuss the intricate partnership that made this possible. They touch on the growing use of cryptocurrencies for everyday purchases and the emerging trends in crypto spending. Discover how a traditional retailer plans to harness the power of digital currencies to boost customer experience and merchant margins!
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Historic Family Retailer Details
- Bealls is a 110-year-old, family-run retailer founded in Florida and still privately held.
- The company runs ~60 stores in 23 states and employs about 15,000 people.
Long Collaboration Built Trust
- Flexa spent over a year working with Bealls to integrate crypto payments, focusing on compliance and legal groundwork.
- Danny McCabe highlighted close collaboration, education, and merchant readiness as keys to the rollout.
Crypto Improves Checkout And Merchant Economics
- Bealls adopted crypto because it makes checkout more convenient, faster, and cheaper for merchants.
- Matt Beall also framed crypto as holding an asset that isn't being debased like fiat.
