The Town with Matthew Belloni
Influencers Don’t Need Hollywood Anymore
Oct 4, 2023
Taylor Lorenz, journalist and author, joins Matt to discuss the relationship between Hollywood and digital creators, the strike's impact on influencers, the best platforms for monetization, the evolution of YouTube and TikTok, and the controversial Naked Attraction show.
32:29
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Quick takeaways
- The recent Hollywood strikes have highlighted the evolving relationship between influencers and traditional entertainment, with more crossovers and collaborations happening.
- The book 'Extremely Online' emphasizes the power of algorithmic content delivery on platforms like YouTube and TikTok, shaping culture and influencing the future of media.
Deep dives
The Impact of Strikes on Digital Media and Influencers
The recent strikes in Hollywood have brought attention to the influence and significance of digital media and the creator ecosystem. During the strike period, influencers who are on the outskirts of traditional entertainment were cautious not to upset the unions, as they aspire to be actors or writers in the future. The strike has also highlighted the massive growth and business opportunities within the influencer and creator economy. However, while influencers dominate online platforms, mainstream media still plays a vital role in reaching audiences. The relationship between traditional entertainment and the influencer industry is evolving, with more crossovers and collaborations happening.
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