The Town with Matthew Belloni Influencers Don’t Need Hollywood Anymore
11 snips
Oct 4, 2023 
Taylor Lorenz, journalist and author, joins Matt to discuss the relationship between Hollywood and digital creators, the strike's impact on influencers, the best platforms for monetization, the evolution of YouTube and TikTok, and the controversial Naked Attraction show.
AI Snips
Chapters
Transcript
Episode notes
Hollywood's Relevance to Influencers
- Influencers see Hollywood as somewhat passé, believing they don't need traditional mechanisms to reach audiences.
- They can make money influencing while still pursuing acting or writing, acknowledging the difficulty of traditional entertainment.
Strike Impact and Solidarity
- The strikes impacted influencers who wanted to join guilds but didn't want to upset them.
- There is growing solidarity between traditional entertainment and influencers due to the strikes, pandemic, and TikTok's rise.
Creator Unions
- Several “creator unions” have emerged, often started by companies to gain favor with creators, but none have been successful.
- SAG is encouraging creators to join, offering benefits like healthcare, highlighting the exploitative nature of influencer work.