The Impact of Strikes on Digital Media and Influencers

The recent strikes in Hollywood have brought attention to the influence and significance of digital media and the creator ecosystem. During the strike period, influencers who are on the outskirts of traditional entertainment were cautious not to upset the unions, as they aspire to be actors or writers in the future. The strike has also highlighted the massive growth and business opportunities within the influencer and creator economy. However, while influencers dominate online platforms, mainstream media still plays a vital role in reaching audiences. The relationship between traditional entertainment and the influencer industry is evolving, with more crossovers and collaborations happening.