How can lawyers use service design to be client centric? with Sérgio Taveres

When designing your firm’s website or marketing materials, it can be overwhelming to want to ‘get it right’. 

Oftentimes, we forget that design has many iterations, and that the first draft of anything we create is rarely the final version.

So, when it comes to your service design, are you designing assets with your clients in mind? Are you studying and taking into account how your potential clients are searching for and finding you?

This week on the show, I spoke with Sérgio Taveres, who has a PhD in Culture and Technology, and works at the Helsinki studio of lead design agency Frog. He approaches strategy and foresight with design techniques.

We talk about:

• The difference between art and design
• How the design process works and why it’s meant to be ever-changing
• Why design should be about the potential client and not about you as the firm owner
• How to design your marketing around your client or potential client
• The key role that empathy plays in client relationships and marketing design

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