This week as we have just wrapped up the Music Tectonics Conference in person in Santa Monica, I thought I'd do something a little bit different and release a clip from our pre-conference a couple of months ago by Mark Mulligan of MIDiA research called "Crossroads: Streaming's Time to Choose."

In this keynote, Mark talks about the pressures facing streaming from AI generated content flooding platforms to Gen Z's slower adoption rates and why the industry needs to move from optimization to revolution. We also open it up for some thoughtful questions at the end from you, our community, so stick around for that.

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!

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