The content marketing landscape is evolving with AI-generated content flooding the internet and users seeking information from trusted human sources. How should you pivot to create content that truly matters and drives results? Weidert Group Strategist and SEO Manager, Chelsea Drusch, and Director of Creative Strategy, Jo Phillip, share practical strategies for evolving your content approach for results in 2025 and beyond.

Episode Highlights:

The shift from quantity to quality in content strategy
How to identify valuable content opportunities
Building a sustainable content creation process
Leveraging AI as a strategic ally
Creating content that AI can't replicate
Measuring success beyond traffic metrics

Connect with us:

Chelsea Drusch: https://www.linkedin.com/in/chelseadrusch/

Jo Phillip: https://www.linkedin.com/in/jo-phillip-writer/

LinkedIn: linkedin.com/company/weidert-group/

Instagram: instagram.com/weidertgroup/

Facebook: facebook.com/weidertgroup

X: x.com/WeidertGroup

YouTube: youtube.com/@Weidert

Website: weidert.com/changeoverpodcast

Subscribe to The ChangeOver Podcast on Spotify, Apple, or YouTube Podcasts to stay at the front of the industrial marketing & sales innovation curve.

Ep 11: AI-Proof Your Content Strategy: Building Authority in 2025