Secrets to Strategic and Sustainable Pricing with Sonia Daniels

Embrace the evolution: Running a consulting business is not a job for the faint-hearted. It’s a road often marked with ups and downs; our guest, Sonia Daniels, can testify to this. Starting her consulting business as a side project, she gradually transitioned into making it her full-time occupation. The desire for autonomy and flexibility were her driving forces. Sonia’s confession shed light on her journey, highlighting the questioning and the reward of starting her business.

Employee Support and Management: A central concern of growing a business is managing and supporting your team effectively. Sonia's intent to have a detailed and considerate plan for her employee's maternity leave underlines the importance of nurturing employee well-being for the success of the business.

Strategic Pricing: Sonia's approach to pricing–charging market rates, being flexible for clients with limited budgets, and considering salaries and business expenses–provides a practical framework for consultants when setting their prices. It emphasizes the need to balance profitability, fairness, and business sustainability.

The Importance of Networking and Client Relationships: Sonia attributes much of her success to referrals and word of mouth, treating clients like friends and family to ensure a positive experience. It underlines the value of building strong, authentic relationships with clients and maintaining an active network.