270 - How to Build a Repeatable Process for Making High-Converting Offers

Systemising your sales isn’t about getting fancy — it’s about getting consistent. If you’re doing sales in fits and starts, making things up as you go, or relying on last-minute hustle, you’re leaving money (and sanity) on the table.

In this episode, your hosts Suzi Dafnis and Michelle Falzon unpack the first half of a 9-part Sales System Self-Check — the practical way to find the gaps in your sales systems that are slowing your growth and start building a sales engine that reliably produces results for you.

The first five of the 9-part Sales System Self-Check are: Sales Goals, Ideal Client, High-Converting Offers, Sales Funnel, and your Marketing Calendar.

Expect clear examples, smart frameworks, and next steps you can actually do this week — so your next offer isn’t a scramble, it’s a system.

Listen to This Episode to Hear More About:

• The real reason sales feel “hard.” Why reactive, ad-hoc selling keeps you stuck — and how simple systems flip the script.
• How to set Sales Goals that drive action. Reverse-engineer revenue into leads, conversations, and conversions you can track.
• What to do when your “Ideal Client” is too broad. The surprising truth about avatars — and the ongoing system to keep yours accurate.
• The 7-Element Offer Checklist. Price, Inclusions, Name, Branding, Bonuses, Risk Reversal, Reason to Buy Now — and why documenting them boosts conversions.
• Map the journey, don’t wing it. How to design Awareness → Consideration → Conversion (plus Loyalty & Advocacy) so buyers say “yes” sooner.
• Make your calendar a sales tool. How to plan runway, offer windows, and fulfilment without burning out your team or audience.
• Red / Orange / Green self-ratings. Quick diagnostics to see exactly where your systems need work — and what to do first.
• From “nice idea” to “scheduled reality”. What to do this week if you’re in Red or Orange on goals, avatar, offers, funnel, or calendar.
• The Marketing Mountain model. Why your funnel is really an ascent — and how “ski lifts” move clients to the next offer.
• Real-world examples. How a single “Big Kahuna” goal (like adding an extra van) clarifies targets, timelines, and team focus.
• And much more…

Also Mentioned in This Episode:

Apply For Mastermind Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community. Apply Now

Join the HerBusiness Network Find out why HerBusiness is Australia’s leading network for women business owners. Join Now

EP 02 – Your Ideal Client (includes Ideal Client Avatar template) https://herbusiness.com/podcast/02-your-ideal-client/

EP 254 – NEW & UPDATED! How to Craft an Offer that Sells (includes Offer Worksheet) https://herbusiness.com/podcast/how-to-craft-an-offer-that-sells-updated/

EP 04 – Finding Your Marketing Mountain https://herbusiness.com/podcast/04-finding-your-marketing-mountain/

EP 05 – Getting Customers to the Top of Your Mountain https://herbusiness.com/podcast/05-getting-customers-to-the-top-of-your-mountain/

Chantel Gilbert - Bluegum Electrical https://bluegumelectricalsolutions.com.au/

Tracey McLachlan - Davis Ogilvy https://do.co.nz/people/tracey-mclachlan/

Veronique Lutchmaya — Unique Tenants Consult https://tenantsconsult.com.au/

Kendall Cherry — The Candid Collective https://candidcollective.co/