
Customer Led Growth
Building Communities and Adding Value: The Keys to Software Marketing in Today's Market with Jordan Greene
Aug 1, 2023
42:15
In this episode, Olivier interviews Jordan Greene from Catalyst, a company focused on customer success. They dive into the concept of customer-led growth (CLG) and its significance in the current economic climate, emphasizing a shift towards sustainable and predictable growth. Jordan explains how customer success has evolved from being just a department to a business-wide priority, playing a crucial role in driving customer-led growth.
The discussion explores community-building strategies, advocating for creating communities around methodologies rather than just products.
Highlights:
- Understanding the rise of customer-led growth and its importance in today's economy.
- The evolving role of customer success as a pivotal business focus, not limited to a single department.
- Differentiating customer success from upselling and prioritizing value delivery.
- The power of building communities around methodologies and viewpoints for knowledge-sharing.
- Challenges and considerations in pricing and packaging to achieve sustainable growth.
- Leveraging executives' presence on social media to enhance brand awareness and audience engagement.
- The impact of providing a world-class buying experience on customer acquisition and loyalty.
This episode was presented by TextBox. To learn more about how TextBox can help your business, visit their website at www.testbox.com.
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