Future Proof
33. How to innovate differently in a crowded market
Apr 5, 2023
Learn how PepsiCo innovates in the food and drink sector, finding new tensions and focusing on strategic innovations. They discuss examples like low sodium and high protein snacks, and the Flaming Hot platform. The podcast explores the importance of cultural relevance and understanding drivers of growth. It also touches on personal passion for innovation, sustainable innovation, and balancing brand equity in a crowded market.
21:54
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Quick takeaways
- Innovation in the food and drink sector requires understanding and solving the tension between indulgence and health through product, services, business models, or activation.
- Successful innovation involves using data and evidence to make informed decisions, as well as building small cross-functional teams for agility and expertise.
Deep dives
Challenges in a crowded marketplace
The podcast discusses the challenges of innovating in a crowded marketplace, particularly in the food and drink sector. The speaker highlights the tension between the need for indulgence and the need for health and how PepsiCo is navigating this challenge. They emphasize the importance of providing the right solutions for consumers at the right moment in time to address this tension.
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