Seiyonne Suriyakumar, Head of Marketing at Superhuman, talks about identifying personas that will convert into loyal customers. Traditionally, marketers have focused on looking at the activity of a prospect or lead before they get into the product, but that’s only half of the equation. Instead, Superhuman looks at people within the product and uses that to identify users that might be a great fit for a potential expansion conversation. Today, Seiyonne discusses how Superhuman is expanding from product-led growth into product-led sales. Show Notes
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