How To Think With Dan Henry Dumb it Down Some More
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Jargon may make your ego feel good, but what feels better is getting paid and one thing for certain is clients hardly pay when they are confused.
In this episode, I am going to cover:
- Why we feel resistant about dumbing things down
- People care about what makes sense to them
- Your Beliefs Don't Matter
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— TRANSCRIPT —
A lot of times, because we're so proficient in what we do, we almost feel weird about dumbing it down.
Where else can you see behind the scenes of a multi-million dollar online business? Nowhere! So you better stick around. This is the Dan Henry Show.
Most people do not care about the Accademia of what you teach, they care about something simple that makes sense to them. And I always say dumb it down, dumb it down again, dumb it down again, then you're halfway to where you need to be, to dumb it down and then you should dumb it down again. And then maybe you're somewhat close to how dumb it needs to be to get it across to your customers. But then it should probably be dumb down again.
So one of the biggest things about this game is discipline. It's having the discipline to get over how you view things and your preferences because the truth is your preferences don't matter, your beliefs don't matter. Your values can be the bumpers on a lane. Right? Like if you're you know when you bowl and you have the bumpers, you know, the lanes only so wide. Right. Your values can be here. But if your values are here, you have no business. You should probably just get a job.
You have to have values that have some space in between to work because you have to remember, if you're going to own a business, you have to market that business, and marketing is marketing. One thing I hear from a lot of business owners, especially in this field is, "Well, I don't want to have to sell like that." Well, then don't own a business that's like saying like, I'm a fireman, but I don't like fire. I don't like spraying things with water. Well then don't be a fireman, go somewhere else. And so one thing to get over is the pride, that sort of self-righteousness because that's all it is.
And if I were to use a word to describe how most people approach their marketing, the word is petty because sounding smart to yourself is petty, not wanting to do certain marketing tactics because you don't think it's within your values is petty. I'm not saying be evil or disingenuous or wrong, but, you know, simple things that have worked for hundreds of years in marketing, like dumbing things down, do it, or don't own a business. So I just want to get that across. Sometimes you have to set your pride aside and that pettiness aside and dumb it down, because if you don't, you're not going to have a business.
And then this entire conversation is new. I just watched a video from my good friend ... and he was talking about lessons he learned in business and the lessons he learned from paying for mentoring from billionaires and stuff, and one thing he said is that one of the biggest secrets to his growth was not teaching the clients what he wants to teach, but what they want. And he was like, you know, a gym launched, all the gym owners just cared about more revenue when in reality, I knew they needed to know how to do operations and they needed to know how to build proper accounting and ... But nobody wanted to learn that because they just wanted to learn to make more revenue. That is a caveman approach. And so that's what he sold them. And that's why he made in 2020 like thirty-one million dollars. So you can have a successful business so you can have your pride.
Hey Dan Henry here and if you are enjoying this episode, make sure to visit getclients.com for more free resources on how to grow your online business. And if you love this show, don't forget to leave me a five-star review. See you in the next episode.