

The industry that keeps India's lights on
13 snips Aug 7, 2025
Explore the surprising growth of India's wires and cables industry, even during a typically slow season, fueled by real estate and government projects. Dive into the competitive strategies within the logistics sector, highlighting how different companies tackle the evolving market. One focuses on premium, time-sensitive deliveries while another aims for cost-efficiency. Discover the implications of these shifts and the challenges that come with navigating India's dynamic business landscape.
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Wires vs Cables Profit Dynamics
- Wires and cables industry is growing strongly, driven by diverse applications and government projects.
- Wires are simpler, more profitable; cables are complex, with stringent standards boosting costs.
Adding Value via FMEGs
- Wire and cable companies add value by making fast-moving electrical goods (FMEGs) like fans and lights.
- This diversification enhances margins, with Polycab leading in this premiumization strategy.
Dealer Networks Trump EPC Sales
- Strong dealer networks are crucial for W&C companies to access regular consumers and gain margins.
- Large B2B EPC contracts bring volume but low margins, so companies focus less on EPC sales.