In today's episode, I'm going to be sharing with you some traps, tips and tools in a phenomenon that I call Second Launch Syndrome.

You may have heard of this term in the music industry. Second album syndrome is where a band or an artist has an amazing debut album, and then the second one fizzles and flops because the expectation is so high. There's a lot of pressure on that second album.

A lot of artists and bands have experienced second album syndrome.

I've taken that term and used it to talk about the phenomenon of second launch syndrome.

I have seen this play out over and over again in the online business world. I think it's something that's not talked about enough.

If you're in launch mode, you are doing your first launch of something, or you've launched something before and you've had a flop of a launch, this is going to be really helpful for you. We're going to dive into why second launch syndrome happens, and what you can do about it.

Show notes in full are at: tashcorbin.com/170

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