Professor Sophie Bishop on Influencer Creep, Authenticity, and The Future of Creative Work

Deep Reading lists for each episode can be found at phoebe.substack.com

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Today's conversation is with Sophie Bishop, an associate professor at the University of Leeds, whose new book Influencer Creep: How Optimization, Authenticity and Self-Branding Transform Creative Culture is out now.

Sophie shares how her early work on beauty bloggers led her to coin the phrase “influencer creep,” why artists now face the same anxieties as influencers about constant visibility, and how these dynamics connect to broader questions about labour rights, AI, and the future of cultural work.

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