Beyond Beer: The Rules for Expanding into Wine, Spirits, Cider & NA

Believe it or not, there’s more to life than beer. There’s also wine, spirits, cider—even NA products! But just because you’ve mastered beer doesn’t mean you can simply begin making and selling other types of alcoholic beverages. When a brewery moves to expand their offerings and enter new markets, there is no shortage of new requirements and restrictions that apply. From new licenses to additional taxes to dealing with state control boards, the entire process can look different from everything you’ve become accustomed to.

Come hear regulatory experts Alex Koral, Sovos ShipCompliant, and Candace Moon, The Craft Beer Attorney, discuss the ins and outs of how your brewery can move beyond beer to reach new customers and excite existing ones with novel offerings.

Candace L. Moon is a San Diego-based attorney who has spent the last 15 years dedicating her law practice to the craft beer industry. She has worked with over 500 craft breweries and craft breweries-in-planning nationwide, handling many legal areas including business entity formation, alcoholic beverage law, contract review, and trademark law. She has been a member of the Brewers Association since 2009 and served on the Board of Directors for both the San Diego Brewers’ Guild and The Pink Boots Society. Ms. Moon has taught Beer Law classes at UCSD, SDSU, and UC Davis. She is the author of “Brew Law 101: California Edition.” Ms. Moon is also the co-founder of Start A Brewery.com, a website for start-up breweries looking for guidance and a bi-monthly podcast of the same name.

Based in Boulder, Colorado, Alex Koral is Regulatory General Counsel for Sovos ShipCompliant, where he serves as lead legal researcher for beverage alcohol regulation and has become a leading expert on interstate distribution of alcohol. He has spoken on the topic at many industry events including the Craft Beer Professionals Virtual Conferences, Craft Brewers Conference, American Craft Spirits Association Convention, as well as meetings for the National Council of State Liquor Administrators and the National Liquor Law Enforcement Association. Alex has been in the beverage alcohol arena since 2015, after receiving his J.D. from the University of Colorado Law School.

Stay up to date with CBP: http://update.craftbeerprofessionals.org

Join us in-person for CBP Connects

Half workshop, half networking

Charlotte, NC | June 9-11, 2025

Register now: https://cbpconnects.com/