Empire Phantom CEO: The Next Chapter For Phantom | Brandon Millman & Donnie Dinch
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Nov 10, 2025 Brandon Millman, CEO and co-founder of Phantom, and Donnie Dinch, VP of Strategy, share insights on transforming the crypto landscape. Brandon reveals why he founded Phantom, emphasizing user experience over traditional wallets. They discuss innovative features like Phantom Cash and the launch of mobile perpetuals to attract mainstream users. The duo also dives into strategic M&A goals to expand Phantom's offerings, from lending to potential IPO considerations. Exciting times lie ahead for Phantom as it aims to become a comprehensive finance platform.
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Wallet UX Was The Highest Leverage Fix
- Phantom began because MetaMask's UX limited mass onboarding and the team saw fixing the wallet as highest leverage for crypto adoption.
- They deliberately focused on UX and Solana's speed/low cost to capture product-market fit quickly.
Bitski Built For Normies Too Early
- Donnie recounts Bitski's bet on making wallets invisible for normies and says they were early but off-timing.
- Phantom instead served the existing crypto market and nailed Solana, which led to rapid adoption.
Wallet UX Can Lift An Entire Chain
- Phantom's polished wallet experience helped Solana's ecosystem grow by making fast, cheap chains feel AAA-grade.
- Good wallet UX can catalyze an entire blockchain's adoption, not just ride it.