Behind the Bastards

The Bleach Church is Spreading

Apr 30, 2020
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INSIGHT

Political Comments Can Amplify Fringe Movements

  • Trump's offhand disinfectant comment was seized by bleach-cult proponents as endorsement and amplified their reach.
  • Social platforms struggled to define enforcement lines between harmful calls-to-action and disputed claims.
INSIGHT

Platform Moderation Leaves Dangerous Gaps

  • Social platforms use narrow enforcement criteria that prioritize calls-to-action causing harm.
  • This leads to inconsistent removal of harmful content and lets dangerous narratives persist.
ANECDOTE

Carrie Rivera Misreads A Wastewater Study

  • Carrie Rivera repurposed a wastewater-bleach study to claim chlorine dioxide cures people and many diseases.
  • She promoted MMS as safe for ingestion despite it being industrial bleach and medically dangerous.
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